This article is a picture perfect editorial.
It states the issue at hand in an objective way, then as the piece progresses, so does the author's opinion. It becomes more and more apparent through out the story, what the author is trying to convey. The author also adds a bit of flair to his writing. Some may call it subjective, but I call it livening up the story. Making it interesting to the reader, and conveying his opinion in a creative way.
Our editorial section should look like this piece. You don't have to say "I" or "me" in an editorial. You don't have to qualify it with terms of endearment. Just state your opinion.